About Experts, Gurus and Attraction Marketing

What is Attraction Marketing Exactly?

You may have heard the phrase attraction marketing, but what is attraction marketing exactly?

Attraction Marketing is a simple method that has been effective for home based entrepreneurs, internet marketers, network marketers, independent business owners, affiliate marketers, gurus or whatever it is that we like to call ourselves these days.

The approach is quite simple. Instead of talking about and pushing your business opportunity, products, or services; you offer valuable and helpful information to your potential clients that will provide answers and solutions to their problems and questions.

In turn, you become the go-to person in certain areas, and people are drawn to you for your advice. In other words you become 'the'expert'!

What is Attraction Marketing? It’s Leading with VALUE FIRST
If you are writing an article or blogging you can mention a product or service that you’ve found helpful and valuable by providing a link; but you don’t go into detail on how awesome you think the product or service is and start giving a sales pitch.

Often the links to the products and services are provided at the end AFTER the value and help has been given. This is called 'leading with value'.

At this point it is left to the reader if they want to follow the link and investigate further.

This is giving the reader the choice:

to buy or not to buy,

and they don’t feel like they are being sold. People love to buy, but they just hate to be sold to!

Lets Tear Down 2 Common Problems

Most network marketers face the following two problems:
lack of leads and lack of money.

A good attraction marketing system will solve both of these problems.

Good attraction marketing systems give your niche market audience solutions to problems they are having.

This type of system puts you in the position of “the hunted” and not “the hunter.”

Attraction marketing systems allow you to position yourself as a leader or expert.

Since attraction marketing systems consist of several affiliate programs that allow you to target your niche market audience with relevant content, this allows you to generate leads for your network marketing business. Leads are then passed through your affiliate funnel, giving them relevant information to tackle their problems.

Step-by-Step Marketing Strategies

A good attraction marketing system should include, but not be limited to, step-by-step marketing strategies on how to use social marketing (such as Facebook, LinkedIn, MySpace, and Twitter);

video marketing; pay-per-click marketing; forum marketing; content/article marketing; blogging, free classifieds; Ezine/solo ads; and keyword research, just to name a few.

Massive Reach – Thank You!

Attraction marketing in our current world has been springing up all over the web. You can observe this all over the internet through social networks, blogs, videos, etc. The internet has created an even playing field for many people because the starting price-point is so low.

Before we had all of these online communities it was difficult and costly to do effective attraction marketing. It took tons of money to create a helpful video or a brochure and then get it out to the masses.

Today using the internet you can have a personal webpage with your valuable content and send it out to the masses at very little cost. Lots of people are using attraction marketing to promote themselves.

The people that do this correctly are creating fortunes online. It all really comes down to how well you market yourself. Many people are trying to market a product or a company and they are getting nowhere. There is an easy solution. Just market you and you will find success. Share your experiences, share your knowledge, and share the tools or services that you use to bring yourself success; share your story!

Reach Out and Offer Your Value
If you reach out with a solution, have the knowledge to back it all up as an expert and leader, and you know why you’re reaching out (it’s important to know your why!)
then you will naturally attract people to you.

Individuals will be drawn to you,

and even if they don’t work with you immediately, they will eventually; or they might just refer someone to you!

What is attraction marketing? It is 'Leading with value!'

Cheers,

-Pim TrueSuccessFast